Senior UX Designer · Atlanta

I make the
complex
approachable.

With 7+ years in design and a focus on discovery and product strategy, I bridge research, strategy, and execution — working across stakeholder groups to untangle messy processes, build shared understanding, and drive collaborative problem solving. My focus is always on delivering high-value products to users, through a fast, iterative process that surfaces the right insights early and keeps teams aligned through delivery.

7+ Years Experience · UX · Strategy · Research · Atlanta, GA
Abigail Maeder

Selected Work

Personify Health
Senior UX Designer
Aug 2022 – Present
Promoted 2024

At Personify Health, a B2B2C health and wellbeing platform, I work at the intersection of product strategy, discovery, and end-to-end experience design — representing UX across cross-functional teams and helping shape product direction from early research through delivery.

Personalized Wellbeing Plan
In Progress · Platform Vision
Personalized Wellbeing Plan

Leading design strategy and framework development for a personalized wellbeing experience spanning the full product ecosystem — content, AI, clinical requirements, rewards, onboarding, and client configuration.

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Member Management
Shipped · B2B Admin Platform
Member Management — TPA Client Admin

Consolidated 4–5 fragmented member search areas into a single unified interface, reorienting the experience around the member rather than the request type.

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Campaign Builder
Shipped · Two-Sided Product
Health Communications & Campaign Builder

Solo designer across a two-sided health communications product — covering both the internal team configuration tool and the client-facing portal.

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Cross-Functional Leadership

In my current role, I determine product decisions, proactively involve the right stakeholders, manage timelines, and mentor fellow UX designers. I've become an internal SME for my product areas and now facilitate collaboration between internal teams and external design partners — maintaining continuity and alignment during a period of significant organizational change.

CGI
UX Design Consultant
2021 – 2022

UX Design Consultant on CGI's Human Centered Design team — discovery, research, and concept design across government and financial services clients.

CGI State Client Discovery
Discovery · Government ERP
State Government Client Discovery
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Loan Origination
Concept Prototype · Financial Services
Loan Origination Management
View Project →
Payment Processing Strategy
Strategy · Payment Processing
Payment Processing Industry
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Taylor Workshop
UX Design & Research
2019 – 2021

TW was my first role out of school, embedded in a multidisciplinary architectural design studio. I led research, prototyping, and design across spatial experience projects, and became a certified LEGO® Serious Play® Facilitator — a structured method for cross-functional problem solving I continue to draw on. As the studio navigated COVID, I expanded into lead design, brand, marketing, and project management responsibilities.

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Industrial Design Roots

Where it
started.

Before UX, I studied Industrial Design at Georgia Tech — where I learned to ground every design decision in human behavior, research, and iterative making. The skills I use daily in UX were built here: user interviews, affinity mapping, personas, rapid prototyping, and cross-functional collaboration.

Featured Project
NOMI — Baby Food Maker

A 7-week research and product design sprint to solve the gap between parents' desire to make homemade baby food and the reality of how tedious the process is. Led design research, user interviews, persona development, and affinity mapping to identify the core pain point — then contributed to product design, UI, packaging, and user testing for the final solution.

View Project → IDEA 2018 Finalist
Flux — Commuter Bike

A near-future commuter bike concept integrating IoT technology to encourage flexibility in bike commuting, based on in-person observations, interviews across four cyclist types, and a 177-person survey. Contributed to research, product design, prototype fabrication, and brand development.

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See Full Early Work Gallery →

Let's work together.


amaeder.design@gmail.com LinkedIn ↗